Brand strategist and creative director based in DC. Currently killing bad ideas at With Sauce.
Here’s The Thing
Most brands know they have something. They feel it. The problem is getting it out of your head and into everything you do—the messaging, the visuals, the way you show up.
I help you find it. Then build everything around it. Strategy, creative direction, content. Sometimes that's a brand refresh or a marketing framework. Sometimes it's a 5 am photoshoot while riding a motorcycle backwards. (Not really. But close.)
The Goods
Great albums work because there's something real behind them. The songs, the artwork, the way they hit you—it all connects.
Great brands work the same way.
I find what connects it all—what you give a damn about, what makes you you. Then make everything serve it. Positioning, messaging, campaigns, content, creative direction. Whatever moves the work forward.
I work with people building brands that mean something—nonprofits doing real work, lifestyle brands with vision, teams who care about craft and coherence.
That's With Sauce.
My Sauce
Writer, photographer, creative director, former magazine editor. All of it shapes how I see brands.
Documented stories across the country for a major national nonprofit—the work, the people, the impact. Shot brand campaigns. Evolved an emerging tailor's brand at a pivotal moment. Written and photographed for lifestyle magazines. Co-executive produced a film festival. The through-line? Figuring out what makes something worth paying attention to.
I work with nonprofits doing work that matters, lifestyle brands with a point of view, and teams who understand that building something real takes vision.
I also publish X-TRA/SAUCE — a journal of conversations with people who make culture. The ones who define it, shape it, and push it forward.
Based in DC. Work everywhere.
Portfolio available upon request.